jobspring product design

Goal: Design an app that helps companies hire the right candidates

Constraints: Build something substantial enough to pitch

Role: Product Designer

Tools: Illustrator

UX Deliverables: High-fidelity mockups

Timeline: 2 weeks

Background

We took on the task of designing an app that helps companies hire the right candidates. During a one week sprint, we designed high fidelity wireframes of our idea and with four days to prepare, pitched the idea to a Silicon Valley Investor.

Opportunity

Companies lose millions of dollars every year due to employee turnover. Job seekers don't stay in their positions long due to a cultural misfit. We believe this is due to factors such as not fitting in with the team, a mismatch of expectations, lacking benefits and perks, etc. By creating transparency on both the job seeker and company end, the existing hiring process will be expedited, and well qualified candidates will be placed at companies and in roles where everyone benefits.

Solution

We designed a mobile iOS app that alleviates employee turnover and helps job seekers find companies where they would be a great cultural fit. The app will serve as a platform for both job seekers and companies. Companies will be able to curate their company profile and give a candid, honest look into what their company is really like. The job seeker will take an on-boarding quiz that will define specific personality traits that companies can use as a proxy to determine cultural fit. They will also be able to personalize their profiles to reflect their needs as a job seeker.


Process

Ideation

Before this idea came about, we sat in a room and explored different problems that we encountered in our life. Our brainstorm began with framing our problems in the form of wish statements

I wish there was an app that helped me find a company where I would be a good cultural fit
I wish there was an app that helped me organize my date night as a service

Through this process, we discovered that we both had a common problem we wanted to solve: finding a job at a company that was a good culture fit.

We did some research around the hiring space and found that companies lose millions of dollars on the hiring and on-boarding front due to factors like misaligned values and job-employee expectation gaps. We wanted to come up with a solution that created transparency between both job seekers and employers that revealed more about both sides of the equation. This is how jobspring was born.

 

Design Stories & Task Flows

Activity: We wrote some quick and dirty design stories to inform the functionality and features of the app. We also drew out some task flows to map out the flow of the app itself.

Findings: Through this process we discovered that the app should be two-sided: an interface for job seekers and one for company representatives. Company reps will be able to upload information about open positions, company culture, team culture, perks, etc. Job seekers will be able to create a profile and input any pertinent information about jobs they are seeking. Additionally, both parties will be able to express interest in each other, and if it is a great fit, they will be able to speak directly to each other. 

 

UI Sketches

Activity: Next we drew up some quick UI sketches to get a good feel for what the interface would look like. We spent less than 10 minutes drawing up these sketches and moved quickly into higher fidelity wireframes in Adobe Illustrator.

Findings: We discovered that there was a lot of information that we wanted to display, but not enough real estate. This informed our decision to show a "mini" view so when you tapped on the card, the card would expand to show more information. If you swiped left on the card, it would be discarded to indicate that you are not interested in company. Swiping right indicated interest in the company.

 

Mockups

With a very tight deadline to design a fully fleshed out mobile app, my teammate and I spent about four days working on the visual design of the app. Below is a simplified example of the job seeker interface that the user will interact with.

Job Seeker Flow

 

Minimum Viable Canvas & Pitch Deck

Minimum Viable Canvas of Jobspring

After completing the wireframes for the mobile application, we were given the opportunity to pitch our idea to a Silicon Valley investor! Although we knew that our app wasn't completely finalized, we jumped at the opportunity and only had four days to develop a compelling pitch.

We created a minimum viable canvas to map out the major components and activities that affected Jobspring. This exercise gave us a really good understanding of the space that Jobspring would operate in and the unique value proposition that it provides to its users, both companies and job seekers.

With our new knowledge about the potential of Jobspring, we created a pitch deck that outlined the value of Jobspring and why this investor should invest his time and money into the further exploration and development of our product. 


Results

The feedback we received was extremely positive. The investor gave us good feedback about a direction we can take Jobspring, but noted that the idea needed to be fleshed out a bit more. Through the pitching process, we realized that Jobspring may reach a bigger audience if it was a web-based application.